Update from the SHARE Center

Upcoming Online CHIA and CAHTA workshops

There are free train-the-trainer sessions being offered virtually almost every month for the CHIA and the CAHTA.  Let us know if you would like to discuss the certifications or register for a TTT session.

The Certification in Hotel Industry Analytics (CHIA) is the leading hospitality and tourism certification, obtained by nearly 30,000 students and professors. Training includes foundational metrics, definitions, formulas, methodologies, benchmarking and industry reports as well as analyzing property and market level data. This workshop prepares educators to offer the CHIA training to their students. Qualifying students receive a certificate of accomplishment and can use the CHIA designation on their resume/CV and business cards. For more details or to register, please contact [email protected].

2021 – 5-week, 2 hours, 10:00am or 8:00pm

  • Wednesdays, May 26, June 2, 9, 16, & 23
  • Thursdays, July 8, 15, 22, August 5 & 12
  • Tuesdays, Aug 24, 31, Sept 14, 21 & 28
  • Wednesdays, Oct 13, 30, 27, Nov 7, 14 & 21


The “Certification in Advanced Hospitality and Tourism Analytics” (CAHTA) is a comprehensive training program where students demonstrate analytical skills to conduct an industry quality hotel or tourism research project (Market Study, Event Impact Analysis, Feasibility Study and Economic Analysis).  This workshop prepares educators to offer the CAHTA training to their students.  For more details or to register, please contact [email protected].

2021 – 5-week, 2 hours, 10:00am or 8:00pm

  • Tuesdays, June 22, 29, July 6, 13, & 20
  • Wednesdays, Aug 4, 11, 18, 25, & Sept 1
  • Thursdays, Sept 23, 30, Oct 7, 14 & 21

Announcing the 2021 STR Virtual Student Market Study Competition

This year’s competition will again be held as an online event with schools around the world invited to participate.  Each team will be tasked with conducting a Market Study on a market (city) of their choice using STR data.  Schools may enter one team in the undergraduate division and a second in the graduate division.  The competition will start in September and finish in November.

Teams will receive training materials on how to conduct a Market Study.  A special online workshop will be held in June on “How to Conduct a Market Study” for faculty wishing to serve as an advisor for their schools team.  Each team will prepare their presentation, and then present online to a panel of industry judges.  Certificates will be awarded to students and advisors.  Plaques will be awarded to the top teams and the first-place team will receive a $1,000 USD prize.  To receive the competition details or to discuss participation, please email Duane Vinson at [email protected]

Research Roundtables

We are planning a series of research roundtables during June and July.  A comprehensive analysis of academic research utilizing STR data over the years will be provided, including distinguished guest speakers.  We will demonstrate new types of STR data available for research.  We will also be brainstorming on research opportunities in various concentrations including COVID-related topics.  After an initial meeting, we will transition to special interest group meetings for those interested.  If you need data or would like to discuss a research idea before June, please contact us at [email protected]

Impact of COVID-19 on the Hospitality Sector and its Asset Management (37th ARES Annual Conference)

Among all real estate asset types, hospitality real estate assets, together with retail, have witnessed the most disruption from the COVID-19 pandemic. As one of the most service-intensive real estate asset types, the risks facing by hospitality real estate underscore potential cascading damages to and fragilities of the global physical landscape. This panel focuses on the ongoing transformation of the hospitality sector, with specific attention to the short- and long-term impacts of COVID-19 on its business model and asset management strategies. Based on extensive data compilation and from academic and practical perspectives, this panel aims to help ARES members build their understanding on the changing performance of the lodging sector and adjustments in its practices brought about by the pandemic. Three main questions are addressed: 1) What scenarios are indicated by available data that can help advance research in and understanding of this sector? 2) How can owners, investors, and asset managers develop initiatives and strategies to build safety-focused and resilience-embedded practices in the field of hospitality real estate? 3) What are the long-lasting impacts of COVID-19 on future trends in asset management and operational practice for this sector? The panel features individual presentations followed by a group panel discussion.

Best to all,
Your SHARE Team