Introducing the 2022 PhD Student representative
It is my great pleasure to be the 2022 CAUTHE PhD Student Representative! My name is Li Xie-Carson and I am a mid-year PhD candidate from the UQ Business School, University of Queensland.
I graduated with a Bachelor Degree in Hotel Management from Griffith University and a Master Degree in Tourism Leadership from the University of Queensland. Prior to receiving a scholarship to commence my PhD journey, I have had a number of frontline and managerial positions in the tourism and hospitality industry spanning over eight years.
My current research interests lie in non-human influencers, virtual influencers and influencer marketing in tourism. Supervised by A/Prof Pierre Benckendorff and A/Prof Karen Hughes, my PhD research explores Instagram users’ engagement with virtual influencers in the tourism context.
Having started my PhD research right before the pandemic hit Australia, I understand how difficult and frustrating it can be to go through the research journey amid uncertainties. With the easing of COVID-19 restrictions, I look forward to supporting CAUTHE student members to connect and engage both online and offline. I will be involved in the development and promotion of CAUTHE programs for student members. Please feel free to reach out and share your ideas and suggestions!
UQ Business School
The University of Queensland