The Journal of Hospitality and Tourism Management (JHTM) has announced the winners of the 2025 JHTM Awards, recognising outstanding publication and reviewing contributions. These annual awards celebrate excellence within the journal’s global scholarly community and were officially presented at the CAUTHE 2026 Conference in Adelaide. The awards help increase the profile, impact and position of JHTM, while rewarding the authors and reviewers who have helped us makean outstanding publication outlet (SSCI impact factor 7.8, Q1 journal, A* ranked in ABDC, Australia).

All award-winning papers are available with free access until 31 March 2026.

🏆 Best Paper Award 2025

Font, X., Andreu, L., Mattila, A. S., & Aldas-Manzano, J. (2025).
Sustainability information overload: Its effect on customers’ greenwashing perceptions, perceived value, and behavioral intentions.
Journal of Hospitality and Tourism Management, 62, 196–204.

This paper examines how excessive sustainability messaging can influence perceptions of greenwashing, customer value, and behavioral intentions.

 Free access available until 31 March 2026

🌟 Highly Commended Paper Awards 2025

da Costa, R. A., Almeida, L. F., Chim-Miki, A. F., & Brandao, F. (2025).
Identifying social value in tourism: The role of sociocultural indicators.
Journal of Hospitality and Tourism Management, 62, 148–162.

 Free access available until 31 March 2026

and

Li, Y., & Jiang, Y. (2025).
From virtual to reality: how virtual reality forest tourism influences actual forest wellness tourism behavior.
Journal of Hospitality and Tourism Management, 62, 70–82.

 Free access available until 31 March 2026

Both papers make significant theoretical and practical contributions to tourism research, addressing social value measurement and the behavioral implications of virtual reality tourism experiences.

👏 2025 Best Reviewers Awards

Recognizing that high-quality publications depend on rigorous and constructive peer review, JHTM also honored its top reviewers:

• Fangli Hu, Edith Cowan University

• Jinkyung Jenny Kim, Macau University of Science and Technology

• Soey Sut Ieng Lei, University of Macau

• Miranda Kitterlin-Lynch, Florida International University

• Guanghui Qiao, Zhejiang Gongshang University

Warm congratulations to all award recipients. While these individuals represent particularly outstanding contributors in 2025, the journal acknowledges and appreciates the many scholars and reviewers whose ongoing efforts strengthen JHTM as a leading publication outlet in hospitality and tourism research.

Marianna Sigala
Editor-in-Chief
Journal of Hospitality and Tourism Management